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About Luna Startup Studio
Luna Startup Studio ( is an Australian-based consultancy firm that offers legal, accounting, and business services to startups and founders. Luna hosts in-house expertise and industry connections to support founders at every stage, from setup to investment and successful exits. Luna’s team of startup specialists helps Australian startups launch, grow, and go global.

In September 2019, Luna Startup Studio enlisted TGS Partners to assist in delivering these services.

The Project
Luna Startup Studio’s accounting services comprise of bookkeeping, tax, payroll, and virtual CFO services, including cashflow forecasting, dashboard reporting, and company valuations. Luna Startup Studio enlisted Stannards to provide accounting and tax agent services for their clients, as part of a shared delivery model.

Through this partnership, Stannards supplies resources and expert knowledge to build upon Luna’s in-house capabilities. Stannards provides sound accounting and tax advice to Luna clients, while tailoring and delivering these services in a way that Luna’s startup clients understand. Stannards combines their knowledge in accounting, business advisory, and wealth creation in a way that bolsters Luna’s internal capability, and works well for the firm as an extension of the internal team.

Luna Startup Studio considers Stannards to be very agile for a ’traditional’ professional services provider, while working hard to successfully deliver very practical solutions for this unique client base.

Stannards Innovation

Stannards works hard to deliver practical tax and accounting solutions to our startup clients and communicates these in a way that they understand. We really enjoy having Stannards in our corner.

Daniel Ross, CFO and Head of Accounting
– Stannards enables Luna Startup Studio to provide their clients with full end-to-end services in a way that is seamless to the end client.
– Luna feels they can go to market with confidence, knowing they have an outsourced partner on the same page as them.
– Stannards assists Luna with blending their accounting and legal services into a cohesive offering.
– Luna has been able to improve the client experience by offering all services ‘in-house’.